Do you want a doctor who has successfully performed dozens of surgeries exactly like yours? Or do you want someone who typically works in a totally different specialty? Do you want someone who will be perform- ing their very first surgery or someone who really knows their way around in the operating room?
What about years of experience? This can be a dou- ble-edged sword. If you’ve got someone with years of experi- ence who is keeping up with current trends, social media and internet marketing, and who is a real go-getter, that’s perfect! They bring you the wisdom of many transactions along with a cutting-edge process and twentieth century marketing.
Real estate is so different than it was decades ago, even five years ago. The market has changed dramatically, and the way buyers search for and find homes is totally different. (Hint: It’s online.) If your “experienced” agent doesn’t know this, and doesn’t know how to create an attractive landing page for your home, or get into the back end of Zillow to upgrade your home’s profile and keep it in prime position, or how to create a strategic ad campaign on social media, well, you’d be shooting yourself in the foot to choose them.
You’d be much better off with a newbie who is gung-ho, tech savvy, smart, and knowledgeable about the market, marketing and digital marketing, and who is eager to do all they can to build themselves a great reputation. They’ll treat you like gold because to them, you are! Just make sure that newbie is working for a good broker who will pay attention and guide them along the way.
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