Strategic Seller Questions to Ask

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Specifically, what will you do to market this property?

1. Specifically, what will you do to market this property?
2. What potential buyers would you target for my property and why? How specifically will you market to them?
3. What do you think makes my home most attractive to buyers and how will you feature it?
4. Can you show me examples of your brochures and other marketing materials? Are they cell-phone compatible?
5. Can you show me photos of your lawn signs? How will it stand out? Is there a text feature that captures buyers’ information?
6. Do you use the back end of Zillow and other real estate sites? Are you a preferred agent on Zillow? (Zillow is the number one website buyers use to search properties.) On what sites will my home be listed? How often do you update these listings?
7. What kinds of efforts will you make to engage the real estate community about my property?
8. How will you engage my neighborhood?
9. What will my home’s website look like? Who will
take photos and videos?
10. What kind of social media ad campaigns will you run? How do you track them? How often will you post on various sites? How will you use their analytics?

11. Can you show me examples of reach, engagement, video views and time watched of your past home ads on social media? (If they gloss over this or can’t answer, it tells you they aren’t marketing correctly online which will cost you thousands of dollars.)

12. What kind of campaign do you run before the property officially goes on the market?
13. How do you specifically target buyers who are looking at properties similar to mine?

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