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Despite our fantastic advances in technology, the real estate industry has lagged way behind. The vast majority of agents still do their jobs the same old way they did in the ‘80’s, especially when it comes to marketing.
You’re probably familiar with the basics of traditional marketing in real estate: The agent lists your property on MLS, makes up a flyer, sends out a mass email to other real estate agent, throws up their sign, puts some photos on their company website, and holds an open house or two. Done, right?
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